I passed the shop, got curious, and went inside. I’d assumed it was an onigiri shop, but it’s actually a Yamagata regional specialty shop. The prices feel a little high, but you can buy Yamagata specialty side dishes, bento, vegetables, and more. Sujiko onigiri Salt-grilled saba Tama konnyaku Personally, I thought the tama konnyaku was a little lightly seasoned, but all the side dishes and onigiri were delicious. I’d like to try a bento next time. Thank you for the meal.

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☆Access: ① A 5-minute walk from the Marunouchi Line or JR Koenji north exit🚇️ ② By Toei bus🚌 → From Shinjuku Station (buses run about once every 30 minutes...), take Toei bus 王78 toward Oji to Koenji Chugakko-mae, then walk 10–12 minutes at a woman’s pace. The shop is in Junjo Shopping Street. Since buses only run every 20–30 minutes for most of the day, I don’t recommend the Toei bus route. ☆Price: The limited-quantity Yonezawa beef sukiyaki ju had increased to about 1300円. Delicious, but the portion isn’t satisfying enough. Showing a Yamagata regional shop points card gets you 5% off bento🙏. ☆Points for the Ginza Yamagata regional shop → none Perhaps sprinkling sesame over every bento is this shop’s trademark. I prefer simpler bento without sesame, green beans, or fish-paste products. I thought they should stop sprinkling sesame on every single bento~!! The other bento🍱 don’t have prices on the website either, but cost 1000円. Apart from the Yonezawa beef🐂 bento, the portions are ordinary, and almost all the side dishes and bento look tasty and additive-free, but seem a little expensive for the amount (about like department-store basement food events). Sometimes it’s almost all fat. I felt the meat was chopped too finely🙏. I wish I could buy these downtown at a department-store event or permanent shop~. ☆Taste: I only bought the Yonezawa beef sukiyaki ju I’d been curious about. I wish this shop’s side dishes and bento were also stocked at Oishii Yamagata Plaza (Yamagata Prefecture’s regional shop), the Yamagata regional shop in Ginza~. ☆They carried Gotoya’s additive-free imoni, which is delicious and energizing at sales events✨. Its price had now increased by 100円. I tried buying macaroni salad, but it was harder than expected and not tasty. Clearly underboiled by 4–5 minutes and not combining with the mayonnaise!! As other reviewers say, the individually packaged side dishes may be ordinary. It’s best to visit for the limited-quantity sukiyaki🐂🍱🌾~. I dislike sesame (can’t eat it) and green beans, so I carefully remove them completely, transfer the food to a heatproof paper container or a heatproof glass container lined with cooking paper, and heat for 40–45 seconds to keep the meat tender and delicious🙏. (→ When reheating at home)😋. Of course, discard the decorative divider (baran) beforehand too🙏. ☆Benefits of narazuke 1. Improves the intestinal environment The yeast in narazuke helps balance intestinal flora. The intestine contains “good bacteria” and “bad bacteria,” and their balance determines intestinal health. Increasing good bacteria contributes to preventing and relieving constipation. 2. Dietary fiber promotes smooth bowel movements Sake lees contain plenty of dietary fiber, which stimulates intestinal movement. Helping smoothly eliminate intestinal waste supports gut health and may also offer detox effects. Especially recommended for people with irregular eating habits or intestinal discomfort🙏. 3. Amino acids serve as an intestinal energy source. Amino acids in sake lees provide energy for intestinal cells and support intestinal function. They may also repair intestinal mucous membranes and improve the intestinal barrier.

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As a regional shop for rice-producing Yamagata Prefecture, its highlights are the wide selection of onigiri and the chance to buy Yonezawa beef osuki ju, though quantities are limited.

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<October 22> 【Even the simple shio musubi is delicious. How about a bento lunch in the park?】 ・I bought a side dish set (520円)/shio musubi (167円) to take away. ・Lunch for a 1-year-old child came to about 700円. ・“Yamagata Prefecture Iitomi-machi regional specialty shop IIDE” stands in Junjo Shopping Street, a 2-minute walk from Koenji Station. ・While strolling along the shopping street, the bento displayed outside caught my eye, so I went in. ・A wide variety of bento are lined up, from meals with rice to boxes of side dishes alone. The delicious-looking onigiri also caught my attention. ・Our 1-year-old hadn’t had lunch yet, so we wanted them to try these tasty-looking bento! We bought a side dish set and shio musubi. ・Then it was lunchtime for our child at a nearby park. ・They munched away happily. Above all, our child, who usually doesn’t willingly eat plain rice, repeatedly asked for more shio musubi. I tried a bite too, and both the rice’s cooking and the salt balance were so wonderful that I was impressed: “No wonder the child eats this…” ・I’m sure it was a satisfying lunchtime for our child. ・Next time I hope we adults can buy bento here too and enjoy them in the nearby park. Thank you for the meal. #LunchBox #SideDish #SideDishSet #KoenjiGourmet #KoenjiTakeaway #KoenjiKitaSuginamiTokyo #IitomiMachiYamagaPrefectureRegionalShop #IIDE #JunjoShoppingStreet #ShioMusubiIsDelicious #LunchBox #SideDish #SideDishSet #KoenjiGourmet #KoenjiTakeaway #KoenjiNorthSuginami-kuTokyo #Iitomi-ChoYamagaPrefecture #IIDE #JunjoShoppingDistrict #SaltMusubiIsDelicious

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A regional specialty shop for Iide-machi, Yamagata Prefecture. The many side dishes in the glass display out front always catch my eye. Inside are more than 10 types of onigiri. Prices are higher than at ordinary supermarkets or convenience stores. Regional rice, sweets, and other products are also available. There’s a refrigerated display at the back. The interior is very compact and feels full with 2–3 people. Takeaway only. Accepts many barcode payment methods, including Paypay. Sometimes holds discount sales from the evening onward.

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