Went to this harajuku outlet just before we went into Meiji jinggu. We queued for around 20 mins before it was our turn to order. We were handed over with an order slip while we are queuing. You could look through the glass panels while queuing to see the process of making the donuts. We had the pistachio one. I liked that it had an icing powder outside the donut. It was fluffy, light, airy and loaded with pistachio cream. But wished that the pistachio taste was more nutty and prominent. There’s a cafe above as well but you will need to buy one drink per pax to dine in.

So good, we went twice! Wait times (at least during the weekdays) are less than 15 minutes. Their donuts have just the right amount of sweetness. The texture is super soft and light. Favorite: Harajuku exclusive freshly cooked donut Least favorite: Strawberry chocolate raw French cruller (icing not good) FYI, when ordering from the order sheet they hand to you in line, the freshly cooked donut is near the bottom of the sheet and does not have a picture unlike the other donuts on menu. Also, note that the menu changes. So you might encounter different options depending on the day you go.

The Mog Champ sends his regards. There's always a medium-sized line every time I walked past but it goes by pretty quick. Waited about 10-15 mins which wasn't too bad unlike dining at some viral restaurants. We ordered a plain, strawberry and their cherry. They were all very affordable too. It was nice and fluffy, definitely could have more than one per person, the cherry was our favourite and the plain was actually pretty decent too. Thanks for the donuts, team! Enjoyed our dessert. Mogliest Regards, Your Mog Champ

tried every im donut? flavor and #wow i love love LOVE the texture of the donut! it was pillowy, soft, and chewy! and i love how they really stuffed their donut with the fillings to the BRIM! although the line was long, their system was really fast. 1 line is for ordering and then you’ll be moved to the paying and claiming line! it probably took me around 15-30mins to finally claim my donuts. and it was so worth it to try it out! ❤️ ✅ will go back for sure! 📲 follow me on IG for more food reviews!: @ja.eatsss

My brother’s friend recommended that we try this donut shop in Japan, and these donuts were unlike any doughnuts we’ve ever had. The texture was chewy yet fluffy, kind of like biting into an edible cloud. We tried the Matcha Red Bean, Matcha, and Cacao flavors. They were about the size of your palm, which was the perfect amount for me. All of them were delicious and not too sweet. These definitely taste best eaten right away. I highly recommend the Matcha Red Bean flavor!