Founded in 1968. A long-established brand of yakiniku restaurant chain headquartered in Suita, Osaka. Overturning the traditional image of “yakiniku = smoky & macho,” it established a yakiniku style that women and families can easily enjoy. It pioneered many industry firsts, such as yakiniku set meals, smokeless equipment, and dipping sauces. In addition to running yakiniku restaurants, it also engages in mail-order sales and brand development, driving innovation in yakiniku culture.