Weidough is cool. The bread are good. Coffee also good. Size is cool. Selections are various. One thing to makesure is the hygine, I saw some flies flying around inside the showcase. I think that need an immidiate action to makesure the cleanliness. Other than that keep it great. Love the design and the coffee cup take away is fun. Weekdays is pretty chill.

+3

Weirdough is one of the most fascinating coffee shops in Jakarta because at first glance, it looks completely ordinary. Coffee. Croissants. Wooden tables. People working on laptops. Nothing screams luxury. Nothing screams exclusivity. But if you pay attention, you'll notice that almost everything has been carefully engineered. The menu names are slightly crazy. The illustrations are surprisingly thoughtful. The copywriting feels like it was written by someone who understands branding, psychology, and internet culture all at once. Even a bottled elixir with a name somewhere between Anti Anxiety and Anxiety Free can quietly cost you close to 100,000 rupiah. And that is where the famous Jakarta test begins: "Nyampe atau nggak nyampe?" For many people living on an average Jakarta salary, the wiser choice might be supporting a neighborhood street vendor on a beautiful morning instead. A warm breakfast from an UMKM stall. A cup of local coffee. A little sunshine. No damage to the monthly budget. Nothing wrong with that. But Weirdough exists in a different lane. The funny thing is that they have quietly abandoned the old idea that the customer is king. You walk in. You line up. You order at the counter. You pay first. You find your own seat. Only after that will someone bring your order to your table. No royal treatment. No exaggerated hospitality. No pretending you're a billionaire because you bought a croissant. Just a simple understanding that everyone is an adult. And somehow, that works. The baristas are friendly, attractive, professional, and efficient, but the atmosphere feels more like: "We're all busy people. Let's not waste each other's time." A plain croissant and one of those mysterious wellness drinks can easily cost more than an entire breakfast elsewhere. Yet people keep coming. Because Weirdough is not really selling coffee. It's selling a lifestyle signal. A subtle one. The real product is the feeling that life is currently under control. That it's 10 a.m. on a Tuesday. You're not rushing. You're not panicking. You're not wondering how to make rent. You're sitting comfortably in Dharmawangsa, drinking coffee, opening your laptop, and watching the morning go by. And that's a luxury many people underestimate. Which leads to my favorite theory: Weirdough is actually a social filter. Not because it's exclusive. Not because anyone is keeping people out. But because the price, location, work-hour crowd, and overall atmosphere naturally attract a certain type of person. Founders. Creatives. Consultants. Remote workers. Investors. Freelancers. People building things. People thinking about things. People who somehow have enough freedom to drink coffee during working hours without getting fired. The conversations around you are more likely to be about startups, AI, investments, travel plans, business ideas, design, or new projects than endless social media arguments. So no, Weirdough isn't a rich people's club. It's something more interesting. A gathering place for people who have enough stability, enough optimism, and enough free bandwidth to enjoy a slow morning. The future old-money crowd. The startup survivors. The quietly successful. The people who still believe tomorrow can be better than today. The coffee is good. The croissants are good. The branding is brilliant. But the most impressive thing about Weirdough might be this: It makes people willingly pay premium prices for simplicity, then convinces them they enjoyed every second of it. And honestly? That's world-class marketing. ☕🥐

+1

Tried the saltbread at Weirdough and it was good — perfectly soft inside, just wished the crust was a bit crispier outside 🤍 Their latte was great too, smooth and not too sweet. Service was excellent, especially Mba Tiara who was super nice and attentive. Will definitely come back!

Came here while waiting for my gym session to come. Tried their salt bread pesto - it was good but not extraordinary - pesto flavour not that strong yet the bread still soft enough. Dont forget to ask the bread to be heated. The waiter also recommended me the cheese pie - as a cheese lover this one is not that cheesy, just creamy and not that sweet. Would love it more if the crust was more crisp. Ambience-wise also ok and they have free wifi too - can be an option for wfc.

Went to this coffee shop while waiting our next appointment for next resto. I actually kind of like the salt bread but not something like extraordinary. Same goes with the egg tart. The cinnamon roll was was delicious based on my other friends tho it was too strong for me.